Your products can't rank
if Google never reaches them.
Crawl budget, product schema, variation canonicals, and catalog structure handled by engineers. The technical work an SEO plugin has no way to do.
Google is crawling
your filter combinations
instead of your products.
You have 800 products. Search Console reports 40,000 URLs discovered and 6,000 indexed, and most of what made it in is colour-plus-size-plus-price-range combinations that no one will ever search for. Meanwhile a third of your actual products have never been crawled.
That is what a store looks like without crawl management. Add the rest of it: variable products generating forty near-identical URLs that split their own ranking signals, Product schema that fails validation because availability isn't wired to real stock data, and last season's discontinued items returning 404s after years of accumulated authority.
None of that is a content problem, and no plugin setting fixes it. Store SEO is mostly URL management.
The technical work
a plugin can't do.
Crawl, index, schema, canonicals, and structure, handled for a catalog that changes every week rather than a site that sits still.
Faceted Navigation and Crawl Budget
Filters and sorting generate near-infinite URL combinations, and Google will happily spend your entire crawl budget on colour-plus-size-plus-price permutations instead of your actual products. We work out which facets should be crawlable, which should be blocked, and which should be canonicalised.
Product and Category Schema
Product, Offer, AggregateRating, Review, and BreadcrumbList markup wired to live data so price, availability, and ratings stay accurate. This is what earns the rich results that make your listing bigger than the one above it.
Variation and Canonical Strategy
Variable products are the most common source of duplicate content on a store: one product, forty near-identical URLs. We set canonical handling across variations, sort orders, and pagination so ranking signals consolidate instead of splitting.
Catalog Internal Linking
Category depth, breadcrumb structure, related products, and sitemap segmentation. A product buried five clicks from the homepage gets crawled like it. We flatten the paths to the pages that make money.
Core Web Vitals for Rankings
Product and category templates measured separately, because those are the pages that rank and they fail differently from your homepage. Speed is a ranking signal, and on a catalog it is also a conversion one.
Out-of-Stock and Lifecycle Handling
What happens to a URL when a product sells out, gets discontinued, or comes back seasonally. Handled wrong, you 404 away pages that took years to rank. We set the redirect, canonical, and status logic so earned equity survives your catalog turning over.
Audit, fix, monitor.
Audit
Full technical crawl of the catalog: index coverage against your real product count, faceted URL explosion, duplicate variation URLs, schema validity, orphaned products, and redirect chains. You get every issue ranked by how much traffic it's costing.
Fix
Highest-impact work first: canonical strategy across variations, crawl directives for filters, product and category schema, sitemap segmentation, and internal linking depth. All deployed through staging, because SEO changes on a store touch templates that also take orders.
Monitor
Index coverage, rankings on category and product terms, and rich result eligibility tracked monthly. Catalogs change constantly, so we watch for new crawl traps as you add products rather than auditing once and walking away.
Common questions.
Get your products
in front of buyers.
Book 30 minutes and we'll look at your index coverage, schema, and crawl waste, and tell you what's costing you the most traffic. No contracts.
Book a call or request a store SEO audit. A real person replies within 24 hours.