We've been running WooCommerce stores since 2014.
AssemblyWP is the store team that came out of Tribe Interactive. Same engineers, same clients, one focus now instead of five. We build WooCommerce features and we keep the stores running, and we've been doing both for the same people for years.
What we actually are.
We're a small senior team that builds and operates WooCommerce stores. Not a marketplace of contractors. Not a ticket queue in another timezone.
Two things happen here. Engineers ship the work in your backlog: features, checkout, integrations, the thing you've been putting off since spring. AI agents run the routine operations around the clock so nothing rots between releases.
Flat monthly. Month to month. If we stop being useful, you leave.
Where we came from.
Tribe Interactive was a WordPress agency. It took whatever came through the door for years, and slowly the work sorted itself out. The projects that stuck were stores. The clients who stayed were selling something.
Eventually nearly everything on the board was WooCommerce, so we stopped pretending to be a general WordPress shop and gave the store team its own name.
AssemblyWP is that team. The logos on our homepage aren't a portfolio of one-off projects. Most of those relationships started at Tribe and simply carried over. We didn't buy the history and we're not borrowing it. It's the same people.
The clients came with us. That's the part worth paying attention to.
We're on the other side of the plugin repo too.
Most WooCommerce agencies install plugins. We publish them.
Klaviyo Toolkit
Fills the subscription data gaps for stores that outgrew the default integration. Most of those customers arrive because Klaviyo sent them to us.
Klaviyo integration for WooCommerceRetentionKit
Handles failed renewals and cancellations for subscription stores.
Failed renewal recoveryRefinery CRM
Turns WooCommerce customer data into full profiles, segments, and analytics inside WP Admin. Sold on the official WooCommerce Marketplace.
WooCommerce customer profilesThere are more, and there's a whole suite of them at RefineryWP.
That's not a bragging section, it's a hiring argument. When your checkout breaks at 11pm, the person reading the stack trace has shipped code into WooCommerce checkout for years and knows which of the eight plugins in that trace is lying. We've debugged your exact stack on our own products.
It also means we say no faster. We know when a plugin will solve your problem and when it'll become the problem in six months.
Agents catch it. Engineers decide.
This is the honest version of the AI claim, and it's the reason we can charge a flat fee.
Agents handle
- Updates classified by risk and tested on staging
- Vulnerability scans every 6 hours
- Uptime checks every 60 seconds
- Daily off-server backups, verified restorable
- Core Web Vitals tracked daily
Engineers handle
- Anything near checkout, payments, or authentication
- Architecture calls
- Every feature you asked for
- Anything an agent flags and can't close on its own
No agent pushes an update to your live store because a version number changed. That's the whole distinction, and most shops selling “AI maintenance” won't make it.
We'll tell you early.
We only do WooCommerce. If you're on Shopify, we're the wrong shop and we'll say so on the call.
Who we're wrong for
You want the cheapest hourly rate. You need a full rebrand and a marketing team. You want someone who says yes to every request without pushing back. We push back. Usually about scope, usually about the plugin you found on a Facebook group.
What we're good at
Stores past the DIY stage that outgrew one developer. Subscription businesses where renewals fail quietly. Catalogs big enough that the admin has turned into a database problem.
I found WooCommerce in 2014 and never really left. Twelve years of stores: checkouts, subscriptions, migrations, the 25GB database nobody wanted to look at. Somewhere in there I started publishing plugins instead of only installing them, which changed how I think about all of it.
Here's what I learned running an agency for a long stretch. The problem was never talent. It was that maintenance work and build work always got handed to different people, so the person shipping your feature had no idea why your checkout was slow, and the person watching your uptime had no authority to fix anything. Every store I inherited had that seam running through it.
AssemblyWP is one team on both sides of that seam. Agents handle the parts that are genuinely routine. My engineers handle everything that carries risk. I'm still in the code most weeks, and I'm on the first call with anyone who's thinking about working with us.
If your store is limping and you want a straight answer about what's wrong, book 30 minutes. I'll tell you what I'd fix first, in what order, and what it costs. If there's nothing worth fixing, I'll tell you that too and you'll have saved an hour.
Tell us what's broken.
30 minutes, no pitch deck. We look at your store and give you the order we'd fix things in.
Month to month. No contracts. No setup fees. Cancel anytime.