Organic CBD and superfoods · WooCommerce
One Farm
One Farm sells USDA-organic CBD and superfood powders grown from Colorado hemp, much of it on subscription. Provenance is the position: organic certification and transparency about what is in the bottle are why a customer pays what they pay here.
CBD is not regulated nationally but state by state, and inside a state the answer can differ by product form: a tincture is fine where a gummy is not. And the rules move.
They came looking for specialist WooCommerce help on a subscription store. What the work actually turns on is that compliance here is a checkout problem rather than a policy page: a store that lets the wrong product ship to the wrong state has a regulatory exposure, not a support ticket, and the rules do not hold still.
- WooCommerce
- WooCommerce Subscriptions
- Checkout restrictions
- Square + AvaTax
- Klaviyo
- ShipStation
- Flatsome + ACF
Built the compliance layer into checkout.
Restrictions enforced per product and per state at the point of sale rather than as a note somewhere on the site, and enforced in three places at once: live messaging as the shopper types their address, payment controls that disable themselves, and server-side validation with the final say. It holds across both checkout paths the store runs and re-evaluates on cart changes, address changes, and ship-to-different-address. The message names the products causing the block, so a customer knows what to remove instead of abandoning the cart, and because the rules live at product level a state opening up is a narrow edit rather than a rewrite.
Engineered a state retail delivery fee end to end.
The off-the-shelf plugins conflicted with each other over it, so we built it properly: applied automatically to qualifying shipments including subscription renewals, which the stock integrations missed entirely, corrected at the line-item level with the payment gateway so it posts at the right amount and isn't double-taxed, de-conflicted with the tax engine's own duplicate, and tagged so it flows cleanly into fulfillment and accounting.
Redesigned the product page for conversion.
Re-engineered rather than restyled, with every element moved for a reason: title, rating, price, and badges lifted above the gallery so a phone shopper sees them without scrolling, a benefits bar under add-to-cart carrying free shipping, subscribe-and-save, and third-party testing, upsells repositioned below the product to lift attach rate, reviews relocated onto a properly configured review platform, and a subscription selector that updates one-time against subscribe-and-save pricing live as the variation changes. Wholesale roles bypass the consumer price format entirely and see their real tiered pricing.
Built the content architecture around the farm.
Five custom content types with their own taxonomies, archives, and templates: ingredients, recipes, farms, guides, and a practitioner directory. All of it edited as structured fields by their own team rather than as raw HTML, and all of it kept editable inside the theme's visual builder.
Built the practitioner and affiliate channel.
Practitioners who recommend the product get a directory of their own, with segmented listings and a full profile for each: their story, why they use it, their daily routine, a Q&A. Behind it sits the referral program that pays them, with lifetime commissions, custom affiliate slugs, and direct-link tracking so credit lands correctly whether a customer clicks through immediately or arrives later.